How it works

Set up your event in minutes

Give it a title, a venue, and when it's happening. Add one or more ticket tiers - a name, a price (or free), and how many you're releasing. Everything else - an accent colour picked from your event photo, your refund policy, whether to show buyers how many tickets are left, whether under-18s may attend - is optional and changeable later.

Running more than one date

A single event can run once, or as a whole season. Turn on multiple dates, pick a day and time - say, Saturday mornings - and a date range, and Boutix builds every matching date for you automatically. Add more than one time row to cover several showings on the same day, like a 2pm and a 7pm performance. Your ticket tiers and prices apply across the whole run, but each date gets its own separate pool of tickets, so a sold-out Saturday doesn't affect the following week. You can add more dates to a run at any time, even after it's published. Buyers see a short run as a simple list of dates, and a longer one as a calendar: they pick a day, then a showing on that day.

Choose how secure each ticket needs to be

Set independently per tier - a small local gig and its VIP tier don't need the same level of protection.

Free tickets are always Basic. See Pricing for what Enhanced and Strict cost.

Decide how transferable tickets are

Share it your way

A single link, a QR code for a poster, or an embeddable "Get Tickets" button for your own website - matched to your event's own colours. No marketplace, no listing fee, no discovery commission - you already have the audience, we just handle the ticket.

Stay in touch with your buyers

Your mailing list builds itself as tickets sell - anyone who ticks the opt-in box at checkout is added automatically. On a paid marketing plan you can bring an existing list too, by uploading a CSV (exports from Mailchimp, Google Contacts, Outlook, and Constant Contact all work, not just a plain "email, name" file) - a downloadable example next to the upload button shows the expected layout. Either way, you confirm you have the right to email that list first, and a withdrawn or unsubscribed contact always wins over anything you upload or re-add later, so you can never accidentally re-subscribe someone.

Compose with one of six themed templates - formal, fun, futuristic, simple, music, or theatre - each with its own layout, your logo, header image, and up to two brand colours. Pick one of your events and the email shows its real dates and ticket prices automatically, with a link straight to that event's sales page - no copying details across by hand, and it stays accurate even if you draft a campaign days before sending it. Preview the exact rendered email before it goes out, and every send includes a one-click unsubscribe.

Save a draft, come back and edit it, and see exactly how many of your contacts each campaign reached once it's sent - if one fails outright, you'll see why and can retry it. See Pricing for what sending costs once your free allowance runs out.

Hear from your customers

Every event has a customer contact email, set once for all of its dates. Customers, and people deciding whether to buy, message you from a Contact the organiser button on your event page, on the website or in the Boutix app, and their message arrives in that inbox with their email address as the reply-to, so you answer from your normal email. They never see the address itself, only the one you choose to reply from. Messages are checked before they're sent, so links, code and abusive language don't get through, and each person can only send a few a day.

Get paid

Set up payments with Stripe - a few minutes, one-time: your details, your bank account and Stripe's terms. Every payment is then taken in your name, straight into your own Stripe account, so you're the seller and buyers see your name on their card statement. This is also what earns your event the "Verified organiser" badge buyers see on every ticket. Boutix's fee already covers card processing, so there's no separate payment-processing percentage stacked on top of it and nothing extra to settle later. Payouts land automatically 48 hours after each date finishes - see Pricing for the detail. Your very first payout on a brand-new account can take a little longer - that's Stripe's own new-account review, not Boutix's, and it gets faster automatically once your account has a track record.

If a date's door-scan activity looks unusually low against how many tickets sold, we hold that date's payout and email you asking you to confirm it went ahead - every organiser gets the same chance to confirm, no matter how much the date sold. Confirm and it's released as normal; if you tell us it didn't happen, or we don't hear back within 72 hours, every buyer for that date is refunded automatically instead.

When someone refunds

You choose the refund policy when you create the event, and it's binding once tickets are on sale - refunds inside it are granted automatically, without coming to you for approval, so pick one you're happy to honour. The tightest you can make it is the day before the event, and a ticket that's already been scanned can never be refunded.

Refunds aren't free, because card processing isn't: Stripe keeps its fee on a sale even after it's refunded. When a buyer refunds within your policy you get back the percentage part of our fee but not the fixed 20p per ticket, which we keep towards that cost, and we absorb the rest ourselves. If you cancel, postpone or move venue, buyers are refunded in full and our whole fee goes back with it - but because that refund wasn't the buyer's choice, Stripe's full processing fee comes back to you instead, taken from your Stripe balance or offset against your next payout. The Pricing page has the worked numbers.

Need to stop selling for a while without cancelling anything? Pause sales on any date and resume them when you're ready. Tickets already sold aren't touched, and door sales carry on.

Run the door

Invite door staff by email straight from your event page - they get their own scanner app, scoped to just that event, and access is revoked automatically once it ends. Scan tickets with a phone camera, or type a code in by hand if a screen's cracked or a signal's patchy - either way works offline for Basic and Enhanced tickets.

Strict tickets are the one thing that needs a signal at the door, because their texted code can only be checked by us and never lives on the scanning phone. Most scan in one go - the code is already inside the QR. If it isn't, the app asks staff for it and shows whose ticket it is, so a flat battery or a text that never arrived is a question rather than a queue. There's always a manual override where staff have satisfied themselves some other way, and every one is recorded against the person who used it.

Scanned someone by mistake, or turned them away after scanning? Their ticket has a Request undo code. Staff scan it, say why, and the ticket works again. That's recorded too, alongside the overrides on your event page.

Sell on the door

The same app takes payment on the spot. Tap to Pay on Android turns the staff phone itself into the card reader, so there's no terminal to buy, carry or keep charged - the buyer taps a contactless card, phone or watch on the back of it. Build a mixed sale in one go, say two adult and two child, and the total updates as you add each one, so the buyer sees exactly what they're paying before anything is tapped.

Door tickets come out of the same pool as your online ones, so you can't oversell a date, and they appear on your event page as "Sold on door" alongside the rest. They count as normal revenue and pay out on the same 48-hour schedule. The fee is the same as an online sale, with no security add-on: a door ticket is admitted the instant it's paid for, so there's nothing for Enhanced or Strict to protect against. Your tier prices apply as set; free tiers stay online only.

The buyer walks straight in - no ticket to load, nothing to scan afterwards. If they want it in writing, they scan a QR code on the staff phone with their own and add their email, and their tickets and a receipt arrive by email. Nobody types an email address at a busy door, and a buyer who skips it doesn't hold up the queue.

Door selling needs an Android 13 phone or newer with contactless (NFC) and a signal at the moment of payment, and it only ever sells for the date that's actually running. Where a phone can't do it, the app simply doesn't offer it - scanning still works on everything.